Design for brands that aren’t afraid to carve their own path.
Don’t follow the beaten path, forge your own. It’s essential for your brand to be set apart, so you can stand out from competitors, attract your target audience and scale with ease.
Design for brands that aren’t afraid to carve their own path.
Don’t follow the beaten path, forge your own. It’s essential for your brand to be set apart, so you can stand out from competitors, attract your target audience and scale with ease.
Thoughtfully crafted design that gets your product into carts (online & IRL).
Bespoke design for businesses that want to showcase their personality, communicate their value, and make more sales. We’ll work together to make sure that the perception of your brand matches the quality of your business.
My visual identity package has core deliverables, but can have add-ons such as packaging, business cards or other marketing materials. Packaging can only be booked separately if you already have a visual identity in place and brand guidelines to inform design decisions.
Thoughtfully crafted design that gets your product into carts (online & IRL).
Bespoke design for businesses that want to showcase their personality, communicate their value, and make more sales. We’ll work together to make sure that the perception of your brand matches the quality of your business.
My visual identity package has core deliverables, but can have add-ons such as packaging, business cards or other marketing materials. Packaging can only be booked separately if you already have a visual identity in place and brand guidelines to inform design decisions.
Ways we can work together
Visual Identity Design
Your brand is the first thing people notice, so it’s important to make sure it counts. A well designed visual identity builds trust, increases recognition, and drives conversions.
WHAT’S INCLUDED:
+Creative Direction
+Logo Suite (Main, Secondary, Submark)
+Color Palette
+Typography Suite
+Brand Guidelines and Brand Board
+2x Revisions
Investment starts at $1200 and timeline is 2-3 weeks.
Packaging and Print
Packaging is more than just a vessel for your product. It’s an opportunity to further your brand presence, have standout shelf appeal, and convert buyers into loyal customers.
WHAT’S OFFERED:
+Product Labels and Stickers
+Outer and Inner Packaging
+Professional Documents
+Business Cards
+Thank-You Cards
+Stationery
Investment and timeline are dependent on the project scope.
The Process
Discover
We’ll start off with a welcome email and you’ll receive an in-depth questionnaire so I can understand your business and vision. After reviewing your answers, I’ll create two moodboards for you to choose from, which will set the tone for your identity.
Design
Once the design direction is agreed upon, I’ll begin designing your visual identity, and I will present one concept in a brand proposal, which walks you through the design decisions. I’ll provide a feedback form, and this is the stage where revisions can be made.
Deliver
Congrats! Your project is completed and ready to go. Upon receiving the final payment, I’ll deliver all of your brand files, brand guidelines (which will show you how to use your brand) and brand board, along with any supporting assets in an organized folder.
MEET YOUR DESIGNER
Hey, I’m Rachel.
I’m a firm believer that every business is unique, and leaning into what makes you different helps you stand out among your competitors and forge genuine connections with your audience.
Collaboration is at the heart of my process, and every project begins with understanding your vision, values, goals, and target audience. This allows me to create designs that not only feel like you, but connect with your audience on an emotional level.
Design is more than just looking good — it’s about creating a feeling around your brand and solving a problem for your audience.
MEET YOUR DESIGNER
Hey, I’m Rachel.
I’m a firm believer that every business is unique, and leaning into what makes you different helps you stand out among your competitors and forge genuine connections with your audience.
Collaboration is at the heart of my process, and every project begins with understanding your vision, values, goals, and target audience. This allows me to create designs that not only feel like you, but connect with your audience on an emotional level.
Design is more than just looking good — it’s about creating a feeling around your brand and solving a problem for your audience.
